Graduate Certificate in Digital Media Marketing

Get Career and Business Results with a Graduate Certificate in Digital Media Marketing

If you’re interested in getting ahead in an ever-changing marketing landscape where new technologies and platforms are always emerging, WCU’s graduate certificate in Digital Media Marketing is for you.

WCU's Digital Media Marketing certificate program combines strategic thinking and design with management, economics, and business skills. This interdisciplinary program will give you a well-rounded approach to problem solving that’s applicable in every industry.

WCU's program is just 4 courses (12 credits) and is available 100% online. Courses include strategic media content, integrated media marketing, digital analytics, and visual communication. All 4 courses (12 credits) are eligible for transfer into WCU’s Master of Arts in Communication Studies program. After completion of your certificate program, you’ll be able to complete the master’s program in just 6 additional courses—all available 100% online.

You’ll learn about market segmentation and consumer insights, data analysis best practices, creating engaging content across multiple digital channels, and how to develop strategic digital media plans and content management strategies. Our faculty will equip you with the most up-to-date strategies for digital communication success and are dedicated to your personal and professional success.

Benefits of Earning Your Graduate Certificate at West Chester University

Fast, Flexible, & Interdisciplinary

WCU’s Digital Media Marketing certificate was designed with working professionals in mind. The program is available 100% online and at just 12-credits (4 courses), can be completed in just one calendar year.

Best of all, the program brings together courses from communications, business, marketing, and sociology to help you truly understand your audience and build the best strategies to reach them. You’ll take courses through both our College of Arts & Humanities and our AACSB-accredited College of Business and Public Management.

Accomplished Faculty

At WCU, you’ll be taught by outstanding faculty who are experts in their fields. Each professor brings their unique experiences and research interests into the online classroom including: dynamics of everyday interpersonal encounters, persuasion and community engagement, and new media and popular culture.

Our faculty conduct research, author papers and chapters, present locally and abroad, and are experts in the classroom.

Affordable Tuition

Affordability is part of WCU’s mission, and our tuition is among the most affordable in the region. To help put your graduate studies within reach, WCU also offers employee reimbursement options, payment plans, and graduate assistantships.

What Can You Do with a Graduate Certificate in Digital Media Marketing?

Many of our graduates continue with their current employers in more advanced roles, while others are career changers. Positions held by graduates include social media content creator, director of digital marketing and social media, associate director of communications, communications coordinator, and content coordinator. As a graduate, you’ll be prepared to work in any field that requires skills in Digital Communication, Marketing, Strategic Social Media, Social Analytics, and Content Marketing.

What Will You Study as a Student in the Certificate in Digital Media Marketing?

The graduate certificate in Digital Media Marketing includes courses from both the College of Arts & Humanities and the College of Business & Public Management, allowing you to select courses based on your personal and professional goals.